CAMPAIGN SPOTLIGHTS
CAMPAIGN SPOTLIGHTS
Redken Hosts Friendsgiving
at 1 Hotel Mayfair
Redken celebrated Friendsgiving in style with an overnight stay at the luxurious 1 Hotel in Mayfair, filled with celebrations, a beautiful dinner, and moments of connection. Among the attendees were Redken Partners and The Agency’s very own Holly Carr and Minnie Rayment, who have proudly collaborated with the brand throughout 2025. It has been a pleasure working with the team at Redken, whose commitment to making their influencer partnerships meaningful and impactful shines through in everything they do.
A Night of Celebration with Redken’s Inspiring Community | Mayfair, London november 24
Kitty Blu attends the Wicked premiere with opi
Kitty Blu recently attended the highly anticipated OPI Wicked Premiere, celebrating the launch of OPI’s Wicked-inspired collection in the heart of LA. Known for her creative flair and love for beauty, Kitty captured stunning content while showcasing the vibrant new collection.
Her presence at this glamorous event highlights her talent for blending beauty and lifestyle storytelling, solidifying her status as a sought-after creator for prestigious launches. We’re so proud to see Kitty shine at iconic events like this!
Kitty BLU WICKED PREMIERE WITH opi | LOS ANGELES
november 2024
Mathilde’s Masterclass Debut: Elevating Party Looks with Style and Expertise
Mathilde recently hosted her debut influencer masterclass, marking an exciting milestone in her career. Held at the iconic Hair by Sam McKnight studio, the event, in collaboration with Cloud Nine and Hair by Sam McKnight, showcased Mathilde’s signature expertise and creative vision. Across two inspiring sessions, she guided influencers through crafting party-ready looks and incorporating statement bows—perfect for the festive season.
The event was a true reflection of Mathilde’s passion and talent, leaving attendees inspired by her artistry and approachable teaching style.
Cloud Nine x Hair By Sam Mcknight | London,
november 2024
Mathilde Heather Celebrates the Holidays as Cloud Nine’s Ambassador in the Boots Christmas Catalogue
We’re thrilled to share that Mathilde Heather has been featured as the official Cloud Nine ambassador in this year’s Boots Christmas catalogue! For Mathilde, a millennial who fondly remembers circling her own Christmas wishlist in the iconic catalogue, this feature is a true full-circle moment.
Seeing her in the pages of Boots is more than just an achievement; it’s a nod to the dreams she held as a young girl and a reflection of her journey in the beauty industry. We couldn’t be prouder of this milestone and can’t wait to see Mathilde continue inspiring a new generation of hair experts.
Cloud nine x boots | november 2024
Bondi Boost Hosts AQC for a Celebratory Lunch in London
We recently joined Bondi Boost for a delightful lunch in London to celebrate the launch of their new Rapid Repair and Bond Builder range. Hosted by Alice, the event brought together the AQC team and some of our roster for a delicious afternoon featuring a vibrant menu and refreshing cocktails, including strawberry Bellinis. It was the perfect way to toast to Bondi Boost's latest innovation, designed to strengthen and restore hair with visible results. Here's to more exciting collaborations and beautiful hair!
BONDI BOOST |lONDON,OCTOBER 2024
MINNIE in paris
Minnie recently attended the prestigious L’Oréal Professional Products Hair Expert Summit in Paris, where she gained exclusive insights into L'Oréal's haircare innovation. This invitation-only experience included a behind-the-scenes tour of the haircare laboratories, a visit to the heritage Visionnaire space, and interactive sessions with leading brands like Redken, L’Oréal Professionnel, Kérastase, and Matrix.
This immersive trip provided Minnie with a deeper connection to the heart of L'Oréal’s creative vision, sparking fresh inspiration for her future content. We’re excited to see how this experience influences her work in haircare!
MINNIE FAYE RAYMENT | Paris, october 2024
Minnie celebrates 60 years of the iconic Kérastase
Another trip to France for Minnie. In October, Minnie had the pleasure of visiting Provence to celebrate a remarkable milestone—60 years of Kérastase. Set against the breathtaking Provençal landscape, this special event honoured the brand's legacy of luxury haircare innovation. From exclusive experiences to exploring the roots of Kérastase’s iconic formulations, Minnie’s journey offered a unique insight into the timeless allure and expertise that Kérastase brings to haircare. We’re excited to see how Minnie brings this inspiration to her community!
MINNIE FAYE RAYMENT | Provence, France october 2024
Ellie & Dyson: A Growing PARTNERSHIP
Ellie Pembury, otherwise known as Greasy Hair Queen, recently joined Dyson for a dreamy staycation at the beautiful Kin House, paired with an exclusive tour of their HQ in Malmesbury. This marked Ellie’s second staycation with Dyson, deepening her relationship with the brand through a series of exciting launches and memorable events. Ellie also recently took part in a Taylor Swift Eras Tour-inspired shoot, bringing her signature style and energy to the set. With her unique flair and passion for haircare, Ellie has truly become a Dyson girl- and we can't wait to see the magic they create together next!
Ellie Pembury | Kin house, september 2024
hair GOES THE neighbourhood
Amelia recently attended the highly anticipated launch of Fenty Hair at Selfridges in London. The event was a celebration of style and innovation, marking Fenty's bold expansion into haircare. Guests were treated to a delicious Nando’s, adding a playful twist to the evening. The highlight of the event? A special appearance by none other than Rihanna herself, who brought her signature charm and energy to the celebration. We’re thrilled to have been part of this iconic launch and can’t wait to see Amelia share her Fenty Hair favourites!
Fenty Hair | London, september 2024
AQC’s Amber Rose Peake Takes on a Content Day at LA’s Iconic Emi Jay Studios
Amber Rose Peake recently had the honour of visiting the Emi Jay studios in Los Angeles for an exciting content day. Immersed in the vibrant, creative atmosphere of Emi Jay, Amber captured stunning content that reflects her unique style and energy. From behind-the-scenes shots to personalised moments, the day was all about showcasing Emi Jay’s iconic accessories in a way only Amber can. We can't wait to share the final results with her followers—stay tuned for a glimpse of the magic created!
los angeles, ca September 2024
SARAH IN PARIS WITH KYLIE JENNER & DEBENHAMS
Fashion influencer and beauty enthusiast Sarah Kate Bryant recently jetted off to Paris with Debenhams to celebrate the highly anticipated launch of Kylie Jenner’s Cosmic fragrance on their website. Against the stunning backdrop of Paris, Sarah immersed herself in the essence of the launch, capturing every chic moment from iconic Parisian streets to the exclusive activities surrounding the debut. With her impeccable style and eye for detail, Sarah brought her followers along for the journey, perfectly blending fashion with the allure of Kylie’s newest fragrance. This collaboration truly showcased Sarah’s talent for bringing beauty and fashion to life, and we’re thrilled to share this milestone with her
SARAH KATE BRYANT | PARIS
AMBER MAKES WAVES WITH L’ORÉAL
AQC’s very own Amber Rose Peake recently joined forces with global beauty icon L'Oréal Paris to create an unforgettable campaign at the heart of France's surf capital, Biarritz. Known for its world-renowned surf spots and vibrant energy, Biarritz offered the perfect setting to celebrate L'Oréal Paris's latest Glycolic Gloss range.
Amber, an enthusiastic surfer who spends her summers riding the British coast, embodies the spirit of this campaign. Her authentic love for the ocean and unique creative energy align seamlessly with the fresh, radiant effects of the Glycolic Gloss line—a collection designed to boost hair's natural shine and health.
This collaboration isn’t just about beauty; it’s a celebration of lifestyles and values that resonate with both Amber and L'Oréal. For Amber, it’s a chance to showcase the product in an environment where she feels most alive and inspired, while L'Oréal Paris continues its legacy of pushing boundaries in beauty. Together, they’re setting a new standard in how beauty meets lifestyle and passion.
Amber-Rose Peak | Biarritz, France August 2024
MINNIE TAKES IBIZA WITH
BEAUTY WORKS
Minnie Faye Rayment took over Ibiza with Beauty Works, capturing sun-soaked moments and hair transformations that brought the brand’s products to life in a fun, vibrant setting. Catch up on her latest adventure and see how Beauty Works is redefining summer style.
MINNIE FAYE RAYMENT | IBIZA , july 2024
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Tell us about your brand or project! If you're planning a collaboration, campaign, endorsement, event, or social media partnership, we can connect you with the right team member to assist you!